Downtown Boise, Idaho, with the Idaho State Capitol and autumn trees beneath a cloudy sky.

Market Identity

Boise / Ada County Distinctive Positioning

Boise and Ada County form Idaho’s largest and most economically diverse residential market, combining a vibrant urban core with affluent foothill neighborhoods, master-planned communities, executive housing, and a strong outdoor-oriented lifestyle.

Population

494.8K

Median Value

$536.0K

Med. Income

$91.7K